Profero Italy becomes Plan.Net Italia

In the course of its efforts to intensify its partnership with the Profero Group – a partnership that has been prospering for more than ten years – Plan.Net is taking over the Profero agency in Milan. From now on, the employees already working at Profero's centrally located premises in Milan's Corso di Porta Nuova will form the new Plan.Net team. The agency will operate on the market under the name Plan.Net Italia and the two previous Managing Directors Eva Bassi and Elisabetta Oldrini will remain in charge. Florian Haller, CEO of the Serviceplan Group: "This year, with the opening of our new Plan.Net branch in northern Italy, we are continuing to drive forward the internationalisation of the Serviceplan Group even further. In future, we will be able to offer a comprehensive communication service in the EMEA region under the Plan.Net brand, thereby reaching more than 250 million consumers. Furthermore, we are pleased to have acquired one of the most innovative agencies for digital marketing in Italy for our group with Eva Bassi, Elisabetta Oldrini and their employees."